Future technology we can get will depend on the outcome of the battle by leading IT companies. Oracle for HP will be one of those typical of such battles, Intel vs. AMD, Qualcomm and also fight against NVIDIA.
But the most notable, Microsoft to develop consumer products that we use on a daily basis, Google, three companies battle for Apple.
Each company has its own strategy, which has its own unique strengths and weaknesses. Here, let's compare them side by side on the table.
Apple
Goals: Apple's goal is to raise interest rates high. Apple is a company which is optimized for this purpose, in fact, have secured higher margins than Microsoft and Google. Apple is oblivious even if market share is down to maintain high profit margins.
Strengths: has a clear goal, that is the greatest strength is our employees thoroughly. In addition, the company itself is a simple structure, be raised as a strength that many loyal customers. Quality has been overwhelmed by the other two, and compared with the other two companies have a strong influence in-house engineering department, is also the only company which holds the principal marketing strategy.
Weaknesses: Companies that Apple has been designed to exert maximum force when the customer / managed by Mr. Steve Jobs. Mr. Jobs has charisma, and he himself was controlling the product very meticulously. Mr. Jobs is a key sector for almost any company out the mouth, had to fully exercise the power of the position of founder and CEO of the company.
After he stepped down as chairman of the CEO Jobs, Apple decided to lead the next CEO Mr. Tim Cook. Cook's ability is not enough but as CEO, Mr. Jobs is equivalent to that unlikely. After the resignation of Mr. Jobs, the Apple has a lot of executives have already left the company. Apple is to rebuild the structure of the company's ability to match Cook, people have come to find the play the role of Mr. Jobs. Both that can be achieved quickly is unlikely.
Apple has not partnered with other companies, mainly because the hardware manufacturing companies, product costs are relatively high compared with other two companies. Tim Cook's first decisions was to revive the sales campaign was conducted earlier by Apple. This increases the cost, not impair the strength of Apple, said in Dutch for Steve jobs, lead to a situation where I almost ä»°Genai nearly Jobs' future cooperation.
Goal: The goal is that Google is not tightly focused, but that goal has yet Kitashi contradictions here and there. Significantly, Google is trying to dominate the field of Internet advertising revenues, and seems to have thought you would like to contribute to the world. Profits, corporate value, corporate survival is not felt as much importance, and they have become a secondary objective.
Strengths: Google has a dominant share in the field of Internet advertising and Internet search. Also, the market share leader in the field of smart phones. Google has adopted a business model to make money from advertising in a number of departments have already achieve this without having to worry about that earn revenue directly from their activities.
Google's work environment are considered to be the best Vehicle 3. And it is more comfortable than Microsoft, but do not have to work every day so scared of Apple. Has been led by two of the founder still do to Google, they are generally from official deeply respected. Google has partnered with many companies followed by Microsft It is also empowered to Google.
Weaknesses: Google has no clear vision, which seems too early would also threw for individual projects. Therefore, it is quite difficult to concentrate on to achieve individual goals in the area of employees.
Google's project faced too many. The project has caused conflicts between, so the department has caused a lack of resources. Many projects fail due to lack of funding. Lack of resources has spurred the advertising model has taken from Google. Many departments will not only in funding, from sources of income often is not.
Management is inexperienced, mistakes are repeated in the past their competitors. As a result, has continued outflow of talent.
The biggest problem with Google, the government would respond to the behavior for the competition. It is arrogant and very similar to Microsoft in the 1990s, eyes future government as well as strict auditing Microsoft, it would suffer from narrow-payment of compensation.
Overall, a successful and currently Google is hardly steer.
Microsoft
Goals: Microsoft is trying to maximize corporate value. Also, competitors, Google in particular for applying pressure in various ways, the guys have a relatively high ground.
Strengths: Microsoft has divisions PC OS, desktop applications division, game systems, E-mail servers and enterprise systems, which account for the dominant and leading position in each department in your browser. Microsoft's relationships with its partners is not much stronger than that of Apple and Google, said penetration powerful embedded systems.
Microsoft products are most companies that entered the home. In many cases, very difficult to replace them with other products. In addition, the new UI Microsoft, Metro is definitely the most advanced thing.
Weaknesses: Microsoft's goal here and there have been inconsistent, too massive and the company itself, it is impossible to successfully manage and too complex. Excellent employee continues to leave a long time, maintain the key employees are becoming the biggest challenge Microsoft.
Executive has been focusing on cost reduction for a long time, history has repeated that the ship would remain incomplete for this product. Almost lost in the browser sector leadership in the sector gradually losing its desktop OS will have influence. In the field of smartphones, but the current situation of water being poured on Google and much Apple.
During the past 10 years, CEO of Microsoft, deepened the isolation of the house. He has fired many of the executives and the company Kasou against yourself.
Spend most cost by Microsoft, the field has been running a deficit at the same time hanging the fight armed with Google, Bing. In this regard, not even been hampered so far Google's massive fort.
Which companies will win?
The position is sitting pretty by Apple. The Apple has a solid target, the company's structure was simple. This has given the speed and flexibility to Apple.
However, speed and flexibility are being lost by the resignation of his CEO Steve Jobs. In addition, Apple has just issued the results of the ordinary is not evaluated, there is a destiny that must be issued by outstanding results.
This may have given the pressure on Steve Jobs and his executives. Mr. Jobs has begun to discount the product to be made selling campaign Mr. Cook, cursed him in public. As if these things continue, it may be possible change of CEO.
Inconsistency and confusion among executives think like this, which may lead to a weakening of Apple. How come Apple is equivalent to finding the person said Steve Jobs, or being converted into a road just does not need Jobs' company or not. Otherwise, Apple is going to be going now slipped from the top position.
Are positioned to give the second to Apple, is Google. The biggest reason is - it's still overwhelming in comparison with other ad revenue from Google.
However, Google is facing the problem that has gradually begun to withdraw from the Android partners. Google also has to be wasted on meaningless projects strategically. Because of this waste, should find their original focus, which led to lack of funds to projects such as cloud, as a result, leading to situations such as delayed entry into the SNS.
Google has set a goal that must be coordinated with the various projects within the company and clear. Also, executives, become adults, we must avoid repeating the mistakes could be avoided. Otherwise, their best days can happen that in the past.
Microsoft is getting gradually break their stronghold already huge. Microsoft has MiShi the defensive lineup in protecting the core product resources are better focused so as to maintain market share.
The biggest weakness in the field of smart phones and browsers, they share continues to drop, the missing funds.
Moreover, starting dominant in the area where OS is the greatest strength of sales has cut the share of Windows while the rise of the tablet device.
IE10 and Windows 8 is a very competitive product, but the company's leadership, focus, and funding in all areas, in a difficult position as compared to Apple and Google. If you do not solve these problems, Microsoft is Apple, but would not win against Google.
Microsoft executives, before the collapse of the dominant position of Microsoft, either by changing the attitude, or it should have on. Otherwise, the leadership is lost forever from the company, Microsoft is going to be going to nosedive.
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