May be, following the CNN's India version which is a joint venture between CNN and a local Indian media organization under the brand name "CNN-IBN", CNN Management will also seek partnership or acquire local TV channel. There are also rumors that the TV Channel will pay its employees in US Dollars.
Let's see, how PEMRA, which is reportedly creating hurdles for Hashwani's Pearl TV, will deal "CNN URDU".
i think it should be promoted but lets see what will happen! :)